Thursday, 23 October 2014

Useful SEO browser plugins



Internet browsers are used by countless people every day. Their purpose – looking at web pages – is obvious, but they can be also used for SEO – you just need to install appropriate plugins.
They enable you to check the basic parameters of the page, like its PR, age, trust flow and others. Furthermore, some of them can suggest how to improve the optimization and tell you a lot about pages of your competition. 

The most popular plugins worth recommending (both for Firefox and Chrome) are: Seo Quake, RDS Bar, Majestic SEO, MozBar, SEO Doctor, SERPTrends, SEO Extension and Firebug.

Friday, 10 October 2014

How to create a valuable website content?

functional webpage
Photo by Stuart Miles/FreeDigitalPhotos.net
A webpage without content is worthless. Text is the main mean of information gathering and the internet user can acquaint himself with you or with your offer through it. What texts you should write? Here are some tips!
  1. Write brief, but informative texts.
  2. Use proper and specific language. Be careful with the sophisticated words – your writing has to be understandable.
  3. Be careful with style and grammar.
  4. Watch out for spelling errors.
  5. Punctuation is important.
  6. Make sure your content is coherent and clear.
  7. To describe products and services, use superlatives.
  8. Use direct forms of speech so the reader can feel important.
  9. Format the texts using paragraphs and listings. Wall of text doesn’t look good and not many people decide to read it.
  10. Stress the value and quality of the product.
  11. Put an accent on the advantages your customer will have.
  12. Use proper font size to make the text clearly visible.
  13. Put the content in the center of the page to stress its importance.