Not that
long ago a web page written in flash was very common on the Internet. But
nowadays, in the age of complicated SEO services and page rankings it is not a
very good idea. Flash is literally obsolete and doesn’t conform to the newest
rules of Search Engines. Why is that?
1. Flash websites are saved in one file
which cannot be thoroughly analyzed by Google.
2. Furthermore, a Flash website is
indexed by Google based mostly on images, while text is sometimes not readable
by Google bots.
3. Subpages are often indexed on the
same address as the home page, which is not well received by Search Engines.
4. Links in Flash menus are hard to
follow for robots.
5. Many internet users use browser
plugins which block Flash content, which of course means that its content is
not viewable.
6. Too much Flash animations make the
page less comprehensible.
7. Flash intros make it difficult to
check the page’s content – user wants to get a certain information quickly and
additional operations needed to read it are considered a bad design.
8. Flash websites are larger than
normal ones, which in turn means they load longer.
9. Flash pages are hard to optimize
(sometimes it is even impossible). As such, if you wish to perform a page
optimization, Flash design might be a burden.