Definition of a "backlink"

When you are checking information about SEO, you surely encounter a word „backlink”. What does it mean? Simply put, backlink is a link that leads to your website from another source. A number of backlinks is one of factors determining your site’s popularity, which in turn greatly influences its position in the search engine results. 

Thus, many people think that the more backlinks they have, the better. Unfortunately, it is not that easy – backlinks are rated by their value and only backlinks that lead from other high-ranked pages are considered valuable, while the huge number of links from shoddy pages can be treated as spam by search engine bots and damage the rank of your own page!

How to find a good copywriter

Demand for SEO-centered articles still grows, yet finding a good copywriter who can expertly and flawlessly write is very hard. But it is possible. Here are some hints how to do it.

First of all, check the classifieds on the internet – you can find a lot of people who offer their text-writing abilities for SEO services. You can find single offers or groups which specialize in a given theme for a fee. Using industry websites is another possibility. You can post ads in which you specify what do you need from the writers and seek those who wish to work for you full-time. Such websites are also used by copywriters themselves and they also post classifieds there. It is also good to ask your friends and post an ad or two in local media.

Lastly, you should of course check the copywriter’s skill. How? You can ask them to send a portfolio with their texts or to write an article on a given subject. If you like the style and the skills of a given copywriter, you should immediately offer him a job. Also remember – a good text may be more expensive, but it is worth it.